Originally from Ecuador, Jorge Fernández arrived in Winnipeg more than 30 years ago and began his career as a teaching assistant, helping Spanish-speaking students integrate into the Canadian school system. That early experience inspired his lifelong dedication to immigrant services, and since 1993 he has been a cornerstone of the Immigrant Centre of Manitoba, where he now serves as Executive Director.
Affectionately known as “the happiest CEO in Winnipeg,” Jorge is recognized for his positive energy, charisma, and unwavering commitment to helping newcomers build better lives.
Beyond his leadership at the Immigrant Centre, he has also served as president of the Manitoba Association of Newcomer Serving Organizations (MANSO), a network of more than 50 agencies providing services to immigrants across the province.
During the Immigrant Centre’s 75th anniversary celebration, Jorge was joined by representatives of several nonprofit organizations — including other Latino leaders working tirelessly for the wellbeing of the immigrant community.
His story is a reminder that the Latin American community plays an essential role in building a stronger, more inclusive, and more diverse Manitoba.