Latin American countries share many cultural and identity traits. While language is one of them, it’s the shared love for music, celebration, and sports that truly unites Latino families and friends — especially when gathered far from home. Arbey Zamora understood this perfectly. Seventeen years ago, at a family gathering in Canada, he asked a simple question: why not create a soccer team for family and friends to enjoy the sport together in our new country?
The idea quickly gained traction. Arbey and his family began organizing activities to raise funds for team uniforms. Coming from a family rooted in Cali — the Colombian city famous as the cradle of salsa, talented musicians, and dancers — they naturally organized small parties for close friends. The response was so overwhelming that the wider community wanted to join in.
That’s how Juventud Colombia was born: an organization dedicated to using music, folklore, culture, and fun to help Latino immigrants feel at home in Canada and inspire them to be part of a growing community. The fundraising activities also support the soccer teams that currently train and compete in Canadian leagues.
Over the past 17 years, Juventud Colombia has built a strong reputation through word-of-mouth, hosting countless events — including gastronomic festivals that give Latino entrepreneurs and visitors the opportunity to share in and celebrate Latin American culture across Canada.
The organization has brought major Latin music stars to its stages while also serving as a launching pad for emerging local artists, providing them with a welcoming and vibrant audience. Arbey Zamora and his team have built a dynamic, inviting space for integration — a true extended family ready to warmly welcome every newcomer to Canada.